MOBI multi ô Integrated Marketing Communications Strategies and

As with any business economic financial and marketing management for sports organizations is critical for attracting retaining and engaging fans Unlike typical businesses the sports industry is inconsistent highly emotional with a strong personal nature and operates in various markets where organizations compete and cooperate at the same time Thus traditional management techniues are not always appropriate for these organizations Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations provides expert insight into the latest trends strategies and tactics that can be used in the sports industry to build foundations for successful commercialization The content within this publication covers city marketing social media interactions and atmospheric influence and is designed for managers marketers business and industry professionals stakeholders academicians researchers and students