Pdf The Soccer Mom MythAuthor Michele Miller – Multi-channel.co

The Room Was A Marketer S Dream, Filled With Educated, Savvy Women With Money And The Urge To Spend It Holly Asked A Pointed QuestionHow Many Of You In The Room Consider Yourself A Soccer MomThe Silence Reached A Crescendo And Nary A Hand RoseEvery Time Holly Asks That Question, Usually Only One Or Two Women Raise Their Hands The Numbers Never Change Normally, Only One To Two Percent Of The Crowd Identifies Themselves As A Soccer Mom If You Listen To Marketers And Politicians, There Are Millions Upon Millions Of Soccer Moms Out There, Yet We Ve Found Only About Seven What S Going On Here Why Aren T Women Identifying Themselves As Soccer Moms Come On, There S Nothing Wrong With Being A Soccer Mom, Right RightIf Women Don T Consider Themselves Soccer Moms, What Does That Say About The Effectiveness Or Ineffectiveness Of Billions Of Dollars Of Advertising Aimed At This Group It S Time For A Wake Up Call About Who Today S Female Consumer Really Is, How She Really Thinks, And Why She Really Buys Both Online And Offline Prepare To Kick The Soccer Mom Myth To The Sidelines, And Learn How To Market To Women In A Way That Translates Into Customers, AND Bigger Profit

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